For their latest mission, Improv Everywhere created a custom-built set that allowed random New Yorkers to instantly deliver a card and light up someone’s holiday. Participants were surprised as Christmas lights lit up the plaza and their message was displayed on a 30-foot wide screen above.
This project is a collaboration with Hallmark, who provided an assortment of Hallmark Signature Cards for the project.
This mission took place at Big Screen Plaza, which really was custom built for an idea like this. As its name suggests, the plaza has an enormous screen. It was awesome watching the moment people realized their card was going up on the screen.