The campaign culminated on June 28 at Big Screen Plaza, with the debut of a BMW 8 Series Convertible wrapped in a custom #GoWithPride design from American designer, and a prominent voice in the NYC LGBTQIA+ community, Jonathan Adler. The wrap features a rainbow design along the door’s driver and passenger doors that connects to form a heart on the front hood.

BMW partnered with GLAAD outside of their NYC headquarters leading up to the weekend’s events. The company made a donation to GLAAD and provided food, beverages and giveaways, while a fleet of BMW X7 Sports Activity Vehicles delivered t-shirts to over 200 GLAAD volunteers from the plaza.

Additional Links:
BMW Blog